Annual Enrollment Period is almost over — but there’s still time to make a big impact. Your enthusiasm and dedication are what makes our team successful. We are truly thankful for you. We want you to continue to thrive during this busy selling season, so we have updated this resource page to help you through the final days of the Annual Enrollment Period.
Annual Enrollment Period is almost over — but there’s still time to make a big impact. Your enthusiasm and dedication are what makes our team successful. We are truly thankful for you. We want you to continue to thrive during this busy selling season, so we have updated this resource page to help you through the final days of the Annual Enrollment Period.
We deliver a total, connected approach to health that enhances peoples’ lives every day. This is what makes Aetna Medicare uniquely valuable to consumers.
Ways we keep this promise:
Offer plans with valuable benefits:
Elevate care through technology and data:
Provide a seamless health experience:
I’ve received a lot of memorable birthday presents in my time.
But the gifts I really value are my family and my health.
So when I turned 65 and qualified for Medicare, I was happy to find out about all the ways Medicare Advantage could help keep me connected to the things that matter most.
That meant giving me a fitness club membership so I can do a virtual fitness class at home or hit the gym with my friends to keep my body and my relationships strong.
Glasses so I can keep an eye on my grandchildren, because they can be all over the place.
And help paying for things such as my prescriptions and over-the-counter items including vitamins and sunscreen.
I can even get it all delivered right to my house.
That means I can focus my time and energy on enjoying the activities I love.
I’m also connected to high-quality care in my community.
Both in person and through virtual visits.
And with the latest digital tools, I can keep track of my health records so I’m not always searching through stacks of paper.
With Aetna, having all my care connected means I can focus on the things that matter most.
And be there for the people I love.
To me, my Medicare Advantage plan is about more than just my health.
It’s about my whole life.
Because I have a lot more birthdays I need to celebrate.
We’re currently running multiple, omni-channel advertising campaigns in markets across the United States. Being familiar with these campaigns will help you assist prospective and current members in these important, last moments of the Annual Enrollment Period. Select a campaign to view a gallery of creative samples for your reference.
This campaign features television spots with a celebrity endorsement from 1976 Olympic Figure Skating Gold Medalist, Dorothy Hamill. Direct mail, email, digital and print channels urge enrollment in Medicare Advantage. The direct mail campaign features local messaging about plan benefits. All centered around the final days of the AEP.
Hi, I’m Dorothy Hamill. Even as I look toward 65, one thing hasn’t changed — I still love getting on the ice. Which means I need to stay healthy.
Now, as I’m thinking about selecting a Medicare plan, I know I want one that has the kind of coverage that takes a total approach to my health.
One that connects all the different parts of my health care to keep me aging actively.
Did you know that Aetna Medicare Advantage plans take a total, connected approach to your health? Starting with the benefits you want, like $0 monthly premiums.
Dental, Vision and Hearing.
And Telehealth — so you can see a primary care doctor remotely from the comfort and safety of home.
And A monthly over-the-counter allowance.
Aetna Medicare Advantage plans will help me keep doing what I love. Because, for me, this never gets old.
Medicare Annual Enrollment ends December 7th
Call today to learn more and we’ll send you a $10 Visa Reward Card with no obligation to enroll.
Click on a campaign to launch the ad gallery.
This campaign uses heavy direct mail and email to promote three plans for a range of prescription drug coverage needs, but focuses on the new SilverScript SmartRx plan with a $7.15 average monthly plan premium. This product is expected to be very popular among consumers for its competitively low monthly premiums. Messaging again centers on the close of the Annual Enrollment Period on December 7.
Click on a campaign to launch the ad gallery.
The member retention program has three campaign components: 1) Plan Change: invites members to attend an online member seminar following receipt of their annual notice of change (ANOC) document; 2) Plan Termination: invites members who have had their plan discontinued to choose a new Aetna Medicare plan; and 3) Plan Migration: encourages members to enroll in alternative, better-suited Aetna plans available in their area.
Hi, I’m Dorothy Hamill. Even as I look toward 65, one thing hasn’t changed — I still love getting on the ice. Which means I need to stay healthy.
Now, as I’m thinking about selecting a Medicare plan, I know I want one that has the kind of coverage that takes a total approach to my health.
One that connects all the different parts of my health care to keep me aging actively.
Did you know that Aetna Medicare Advantage plans take a total, connected approach to your health? Starting with the benefits you want, like $0 monthly premiums.
Dental, Vision and Hearing.
And Telehealth — so you can see a primary care doctor remotely from the comfort and safety of home.
And A monthly over-the-counter allowance.
Aetna Medicare Advantage plans will help me keep doing what I love. Because, for me, this never gets old.
Medicare Annual Enrollment ends December 7th
Call today to learn more and we’ll send you a $10 Visa Reward Card with no obligation to enroll.
Click on a campaign to launch the ad gallery.
Our advertising campaign is focused on the psychographic profiles of five audience groups. When you engage with a prospect, it will be helpful to determine which audience segment describes them best:
This audience is managing a few health conditions and is perpetually nervous about the future costs of care. They want to invest in their health now to avoid being a burden on others later and are willing to pay a little more for better insurance. This consumer has done research on Medicare options but still feels like they could use some advice. They’re more likely to be drawn to health insurance brands that seek to support them by offering personal assistance and building on their current Medicare understanding.
Communication Tip: Continually reassure the caller that you’re there for guidance and support until they feel confident about their choices.
Generally well-prepared and not stressed about retirement, Moderate Pragmatists feel pretty good for their age and take a minimalist, preventative maintenance approach to their healthcare. They tend to have a general understanding of Medicare, but don’t feel compelled to proactively seek guidance when making decisions. They are more likely to select a health insurance brand one time and stick with it for subsequent years.
Communication Tip: Be very simple, straight forward, and hyper-focused on what makes Aetna Medicare plans worth switching for.
Confident Managers are well-positioned for retirement and planning to make the most of it. Health conscious and proactively investing in health, they tend to be a well-informed health insurance consumer who takes time to make sure they have the best coverage. Confident Managers are more likely to be drawn to health insurance brands that treat them as informed peers, as opposed to needy consumers.
Communication Tip: Be prepared to provide clear, differentiating product details and succinct answers to specific questions about plans available in their area.
Overwhelmed Strugglers are generally unhealthy and financially constrained. They are typically managing multiple health conditions and have a hard time doing this proactively. They need high levels of help and guidance when it comes to making Medicare decisions, and they typically shop for a plan based on drug coverage and lowest cost.
Communication Tip: Continually reassure the caller that you’re there for guidance and support and ask specific questions about their coverage needs.
Disengaged Minimalists perceive themselves as healthy and financially stable, even though they may not be. As a result, they do not prioritize health or health insurance. These tend to be decisions they want to make quickly and move on. Because they do not value their health insurance, they tend to gravitate to the lowest cost solution to checking this box.
Communication Tip: Reassure the caller that it’s worth their time to understand their coverage options and focus on the value of the benefits, especially as it pertains to potential cost savings or protection.
As COVID-19 cases surge across the country, Aetna continues to be sensitive to the needs of Medicare beneficiaries to be able to learn about and shop for Medicare coverage from the safety of home. It is important to be cognizant of the fear and uncertainty affecting consumers by offering a calm, empathetic and patient voice on the other end of the phone. Being ready to provide quick access to the information and support they need is more important than ever.
According to Deft Research, seniors tended to delay their shopping later into the AEP for 2020 than they did for 2019. In fact, it is expected that between 20% and 25% of seniors will begin to shop during the last two weeks of AEP this year. That means we need your help staying fresh and ready to enroll as our procrastinating seniors enter the market and make their plan choices.
COVID-19 is posing significant challenges for insurance carriers who sell Medicare products this year. Aetna is taking these challenges head on through hosting free local Medicare events online. Prospective members can become informed with Medicare education, as well as learn about local plan and benefit options available to them. Local brokers will also answer their questions live — but from the safety and comfort of home.
